adesso Switzerland · Inside Sales

Your Inside
Sales Team

We are specialists in contact management — driving account-based acquisition for your top clients and new prospects. Our goal: building your Sales Funnel.

Get in touch
inside-sales@adesso.ch
MA

Mike Arens

Inside Sales · adesso Switzerland

Head of Inside Sales
TF

Tina Fingerle

Inside Sales · adesso Switzerland

Senior Inside Sales Manager
DM

Daniel Moser

Inside Sales · adesso Switzerland

External SAP Sales Manager
✦

Open Position

Inside Sales · adesso Switzerland

Inside Sales Manager
Scroll
Our DNA

What We Stand For

We combine industry knowledge with targeted acquisition skills to build a strong, sustainable sales funnel for your account.

🎯

We Are

  • Specialists for contact management
  • Your dedicated acquisition partner
💡

Our Competencies

  • Industry knowledge & market insight
  • Acquisition skills & outreach
  • CRM-driven campaign management
🚀

What We Do

  • Account-based acquisition at your top clients
  • Account-based acquisition with new prospects
  • End-to-end Sales Funnel development

Our Goal — Build Your Sales Funnel

From first contact to confirmed customer appointment

Prerequisite: CRM licence required
for you or a key user of your team
What We Can Do For You

Our Three Core Services

Each service is tailored to a specific phase of your sales journey. Select the one that fits your current challenge.

01
📅

Event Support

Accompany → Follow up
Inside Sales Services
  • Personal invitation of clients
  • Follow-up after an event
★ Required Input (from Account Manager, LoB Lead or Marketing)
  • Detailed event description
  • Link to marketing list in CRM
02
📢

Marketing Campaigns

Topics → Market opportunities
Inside Sales Services
  • Personal outreach to prospects
  • Distribution of information material
  • Follow-up & qualification
  • Schedule appointment for LoB or CC
★ Required Input (from LoB, CC and Marketing)
  • Topic definition & offer scope
  • Link to CRM marketing list
  • Story / USP from LoB or CC
  • Defined campaign timeframe
03
🔍

Cold Acquisition

Identify → Build
Inside Sales Services
  • Target customer validation & research
  • Company structure analysis
  • Decision-maker identification & Use Cases
  • Raise brand awareness & present portfolio
★ Required Input (from Account Manager, LoB Lead or Marketing)
  • CRM marketing list with companies
  • Contact prioritisation (approx. 20–30)
  • LoB topics & focus areas
Interactive

The Campaign Process

Click through each phase to explore how Inside Sales takes your campaign from briefing to a confirmed WIN.

Your Progress
1

Marketing — Campaign Briefing

The starting point for every campaign

Click to explore

Marketing provides the core ingredients: a CRM marketing list and the campaign framework. This is the foundation Inside Sales builds on.

  • CRM marketing list is ready and verified
  • Topic definition and timeline provided by Marketing
  • Target audience clearly scoped
2

Briefing Inside Sales

Knowledge transfer from LoB / CC

Locked

The LoB or CC lead briefs Inside Sales on the full picture — offers, solutions, competitive landscape and unique selling points.

  • LoB / CC lead explains the offer portfolio and USP
  • Competitive differentiation is clarified
  • Key messaging and story defined
  • After 2–3 weeks: joint review of first findings
3

Inside Sales — Direct Outreach

Reaching out, qualifying, following up

Locked

Inside Sales goes into action. Personalised outreach, material distribution and persistent follow-up until a clear outcome is achieved.

  • Personalised contact approach per prospect
  • Distribution of tailored materials
  • Continuous follow-up until outcome is clear
  • Updates to Account Manager, CC or LoB Lead
  • Goal: appointment with defined topic & timeframe (VKS)
4

WIN — Customer Appointment

The milestone we're driving towards

Locked

The appointment is confirmed, all participants have accepted. Inside Sales provides the intro for the meeting and hands over to you.

  • Appointment confirmed, participants accepted
  • Coordinated with LoB / CC Lead beforehand
  • Inside Sales provides meeting intro & context
  • Smooth handover to Account Manager or LoB
5

Loss / Inapplicable

Transparent outcomes — no loose ends

Locked

Not every lead converts — and that's valuable data. Inside Sales continues until a clear outcome is documented in CRM.

  • No current need / wrong timing
  • Topic doesn't fit the prospect
  • Competitor preferred
  • All outcomes documented as CRM activities
🏆

You Know the Process!

You've explored the full Inside Sales campaign workflow.
Ready to kick off your first campaign? Start your briefing now.

Start Your Briefing →
Transparency

Track Everything in CRM

Every activity is visible in adesso's CRM. Here's how to monitor your campaign's progress in real time.

1

Find Your Source Code

A unique source code is assigned to each campaign. Navigate to CRM → Activities → All Tasks, then use the Source Code dropdown to filter.

2

Use the Source Code

This code is communicated to you at the start of every marketing or Inside Sales activity. It uniquely links all campaign contacts.

Filter by Status

Once the list is open, filter contacts by campaign status:

Initial Target Win Loss Inapplicable

Path: CRM → Activities → All Tasks → Source Code dropdown

One Concrete Action

Start Your Briefing

Fill in the key details and we'll reach out to kick off your campaign.

Inside Sales Briefing

Fills your email draft automatically — no separate document needed

inside-sales
@adesso.ch
Your Details
Target Companies & Scope
Campaign Content
Timeline & Notes
Your email client will open with
a pre-filled briefing draft ready to send.
📧

Email Draft Opened!

Your pre-filled briefing has been loaded into your email client.
Review it, add any final notes, and hit send — Mike, Tina and Daniel will be in touch within 1–2 business days.

Direct line: inside-sales@adesso.ch